Hi, I'm Francine.

I'm a wife, a mom of four, and a businesswoman with a lot of dreams and not a lot of sleep.

For a long time I thought I had to choose. Be present at home, or go after what I wanted. I tried to do it all and ended up running on empty. This year taught me something different: balance isn't doing everything. It's building a life where love and effort go both ways.

Reign by Francine is where I share that journey. Real family life, real marriage, and real business, including the work I do with my business partner Amber. I'm not here to be perfect. I'm here to be honest.

If you're a mama who still wants more, you're in the right place.

Let's work together.

I partner with brands that make life easier, more beautiful or more fun for busy moms. If that sounds like you, send me a message and I'll get back to you.